She Rich Unfiltered

If you’re a business owner looking to stay ahead of the curve, you need to stay in the know about what your customers no longer care about when it comes to consuming your marketing content, and considering investing in your business.  This is important to understand so you do NOT push away potential customers: Starting with, generic tips with Google worthy info.  Yeah, that’s not cutting it anymore.  Your audience has already done their due diligence and knows the generic information you’re putting out. By putting out the same information they already know, they’re not seeing you as the expert or a credible business.  They want actionable insights (meaning things that can try now that will WORK) not just random tips that leave them scratching their heads. So, drop the generic and get specific.  Show them you understand their unique struggles and offer solutions in a unique way that actually works. Next is freebies/lead magnets. I have a guide myself on creating ...

Hey #SheRichFam! 💖 I get asked this all the time: "What's the best platform to organize all my links in one place?" There are plenty of options out there, like Stanstore and Gumroad , but let me put you on to my absolute favorite:   Beacons.ai.  Beacons.ai is a total game-changer!!! Not only can you keep all your links organized in one spot, but you can also send emails, use your own domain for a custom look, host courses, and so much more. It’s like having a mini-website that does everything you need. Having all your links in one place is a lifesaver . Whether it's your social media profiles, website, blog, or any other links, Beacons.ai makes it super easy for your audience to find everything . But that's just the beginning.  Beacons.ai is also SUPER customizable. You can even use your own domain, so your link page looks just like your brand. No more generic, boring link pages – everything can match your vibe perfectly. You can also send emails directly from...

GIRL, if you're juggling a million things in your business  and still not seeing results, this one's for you.  ✨ I stumbled upon this TikTok video that got me thinking, and I just had to share my thoughts with you. The guy in the video was talking about the differences between poor, middle-class, and rich people in business. He broke it down like this: Poor people worry about everything at once: brand colors, sales, leads, fulfillment, websites, and so on. Middle-class people juggle sales, leads, and fulfillment, sometimes in a cycle, sometimes all at once. Rich people focus solely on leads and outsource everything else. Now, here’s the kicker: at the end of his video, he asked people to comment the word " leads " for more information on how to work like the rich group .  Tons of people did just that.  But here's the funny part – the video itself was a lead generator, a clever lead magnet at that!  Everyone commenting "leads" fed right into his strat...

Girl math to me: If my sales from my business can cover my trip expenses, the trip is FREE. I do this EVERY year. So let me put y’all on game. Here’s how you’re going to use your business to cover the FULL cost of your next trip. For the sake of math, let’s assume you’re doing this to book a trip. Let's say your total trip costs are $800 ($300 round trip flight + $500 for your stay). Adjust as needed. First, identify your best seller or focal product. Let’s say it’s a $50 product. With that in mind, you only need to sell 16 products to make your goal. KNOW that that isn’t A LOT (because mindset matters). Next up…strategy. Duh. Hopefully, you’ve been active on your social media accounts and email list, because it’s time to get to WORK. **A COLD AUDIENCE WILL NOT BUY** — meaning if you’ve been inactive or posting nothing about your business, do NOT expect SALES. You need to post strategic content that directly points back to your $50 product being the ONLY solution. From there, you N...

We all start somewhere… When I first got into marketing, I only serviced beauty and fashion brands because I only had experience running and growing my own boutique.  I mean, how could I help people in industries I wasn’t familiar with while also being new to marketing? Over time, I learned, studied, tested, and offered discounted services to brands in other industries I was interested in.  To date I have helped: • Boutiques/ Beauty Brands/ Custom Wear Brands • Business Coaches/Mental Health Coaches • Graphic Designers • Cleaning Companies/  Lawn-care Businesses • Real Estate Companies • Event Space Brands • And So Much More! I literally found my middle ground by helping womenpreneurs in both the product and service-based realms to market, brand, and scale their online businesses (I’ve helped a few men too, believe it or not!). I love it here, for real, and it’s only up from here.

  Just launched your business and feeling lost about what content to post? Sis, this is a common struggle. Many new entrepreneurs post content that lacks direction and fails to engage their audience (in the beginning stages). You’re probably sharing random photos, generic quotes, or inconsistent updates, not understanding this won’t create the buzz you need. Instead, you need to focus on content that brings awareness to your brand, creates hype and interest, and builds a community. Here’s how you do just that: 1. Focus on Brand Awareness When you're just starting, it's crucial to let people know who you are and what you stand for. Share your brand story, mission, and values . Post content that introduces you and your brand, and showcase the behind-the-scenes of your business. This helps to humanize your brand and makes it more relatable. Tip: Use tools like Canva for creating engaging graphics and visuals. Canva offers a variety of templates that can make your posts stand out...