What Content To Post When You're First Launching

Just launched your business and feeling lost about what content to post? Sis, this is a common struggle. Many new entrepreneurs post content that lacks direction and fails to engage their audience (in the beginning stages). You’re probably sharing random photos, generic quotes, or inconsistent updates, not understanding this won’t create the buzz you need. Instead, you need to focus on content that brings awareness to your brand, creates hype and interest, and builds a community. Here’s how you do just that:

1. Focus on Brand Awareness

When you're just starting, it's crucial to let people know who you are and what you stand for. Share your brand story, mission, and values. Post content that introduces you and your brand, and showcase the behind-the-scenes of your business. This helps to humanize your brand and makes it more relatable.

Tip: Use tools like Canva for creating engaging graphics and visuals. Canva offers a variety of templates that can make your posts stand out.

2. Creating Hype and Interest

To create hype, you need to build excitement around your products or services. Tease your audience with sneak peeks and countdowns leading up to your launch. Share testimonials or reviews if you have any, and don't forget to use high-quality images and videos to grab attention.

3. Building a Community

Engage with your audience by asking questions, responding to comments, and encouraging user-generated content. Host live sessions, Q&As, or webinars to interact directly with your audience. Building a community helps create a loyal following that will be eager to support your business when you start selling.

Tip: Consider using Facebook Groups or Mighty Networks to create a space for your community to connect and grow.

4. Transitioning to Selling

When you've successfully built awareness, hype, and a community, transitioning to selling becomes much smoother. Your audience will be primed and ready to buy because they've been invested in your brand and trust it. Use social proof and scarcity tactics to encourage quick purchases.

Ready to launch with impactful content and build a loyal audience? Join my She Rich Core program, which teaches you exactly what you need to do to earn your first $1000 in business and scale beyond that.

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Comments

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