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Marketing is Shifting Again: What Your Customers No Longer Care About

If you’re a business owner looking to stay ahead of the curve, you need to stay in the know about what your customers no longer care about when it comes to consuming your marketing content, and considering investing in your business. 

This is important to understand so you do NOT push away potential customers:

Starting with, generic tips with Google worthy info. 

Yeah, that’s not cutting it anymore. 

Your audience has already done their due diligence and knows the generic information you’re putting out. By putting out the same information they already know, they’re not seeing you as the expert or a credible business. 

They want actionable insights (meaning things that can try now that will WORK) not just random tips that leave them scratching their heads.

So, drop the generic and get specific. 

Show them you understand their unique struggles and offer solutions in a unique way that actually works.


Next is freebies/lead magnets.

I have a guide myself on creating lead magnets (because the information is there if you need it sis, hey), BUT where freebies used to be the golden ticket to capturing leads, NOT anymore. 

More and more consumers are moving away from giving their information in exchange for information (most feel isn’t even useful). 

Believed to be because of the “digital marketing – digital product selling” trend currently. Everyone and their mama is offering a freebie these days, and your audience is over it. 

A lot of customers are giving fake/inactive emails, don’t check their emails, or you’re not sending GOOD ones.

They want real value, something that’s worth their time and effort. So, Make sure your offers are irresistible and genuinely helpful, not just another freebie cluttering up their inbox.


Speaking of emails… 

Let’s be real, most people’s inboxes are overflowing with emails they NEVER open. 

If your emails are just more noise, they’re getting ignored. 

Focus on creating subject lines that excite your audience enough to open your emails, emails that are engaging, personal, and packed with value and aren’t too frequent so they don’t feel like spam. 

Yes, you heard me. Yes, we know how fashionnova markets their business, we get it…but that’s fashionnova, your audience doesn’t want 50 emails a week from you. 

Make them look forward to hearing from you, not reaching for the unsubscribe or spam button.


Last but not least, stop trying SO HARD to be “professional.” Yes, Professionalism has its place, but in today’s world, relatability is key. 

Your customers value a relatable brand over brands that are too technical, professional, and are giving… I got credientials so I’m better than every other business and you should shop with me. 

They don’t care.

That’s why the influencer marketing industry is transforming and more content creators are getting grouped with them. Personality + Relatiablity comes first baby (but yes, you still need to know your sh*). 

Your customers are looking to invest in brands that feel authentic and real (without you having to say that).

They want to see the person behind the brand, not a polished facade. Be yourself, share your story, and connect with them on a personal level but in a unique way so you can stand out. 

That’s what will make them loyal fans.

Alright, SO….let’s recap on how to keep your audience hooked:

• Get personal. Share your life, experiences, struggles, and triumphs. Let them see the real you.

• Offer real value. Make sure every tip, every freebie, and every email is packed with actionable advice that they can ACTUALLY use.

• Stay engaging. Keep your communication lively and interesting. Your customers should look forward to your content.

• Be authentic. Drop the corporate mask and let your true self shine through. That’s what will set you apart.


If you’re ready to transform your marketing and truly connect with your audience, then we need to have a conversation sis! 

I’m here to help you bridge that gap between where you are and where you want to be when it comes to marketing and branding your business period. 

Get in Touch ➡️ https://shop.beacons.ai/sherichathome/627c9b3b-f9eb-47fb-9bd5-bb027d197d8e


Stay Rich 🤑,

Ashli Q.

She Rich Digital

— Innovating Brands For The Digital Space —

www.sherichdigital.com

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