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Build Through It Anyway

 I Didn’t Get to Wait Until Life Got Easier

I didn’t start my business because I had extra time or extra money.

I started because I didn’t have a choice.



I was pregnant, working a job I thought was secure, assuming longevity and this false sense of loyalty called “job security” would protect me.


I found out real quick: job security is a scam when they see you as disposable.


So I had to make a decision… figure out how to make my own money, or stay at the mercy of people who could snatch it away whenever they felt like it.


I didn’t have a 6-month cushion. 

I didn’t have a financial support system to fallback or lean on.  

I had clarity. A laptop. And a reason.


My kid. 


To the women out there struggling trying to get by the right way, I want to remind you…just because life is hard right now doesn’t mean you’re failing.


It doesn’t mean you’re not meant for success and it damn sure doesn’t mean you need to sit still and wait.


Wait on what anyway?

Sometimes? The struggle is the strategy.


Because when you build with pressure on your chest and ignore the doubt in your ear, you start moving differently. 


You show up for yourself like your life depends on it, because it does.


Everybody always wants to skip the hard parts and jump to final-chapter but unfortunately success doesn’t wait until things get easier.


My advice… Do it while you’re scared. Stop waiting for a lifeline and start using what’s in your hands.


You don’t need:

• A perfect plan

• A big team

• A $10K launch

• Or a massive audience


All you need is:

• Clarity about what you’re building

• The discipline to keep showing up

•      The courage to be seen trying or failing 


That whole “I need to get my life together first” mindset? It’s keeping SO many of us stuck in situations that look responsible but feel like draining AF.


If you want freedom, build a structured life that allows space for it.


Here’s what I had to do (and what I teach my clients every day):


1. Create the offer that reflects where you’re going

Stop building survival-mode products. Start building for who you’re becoming. You’ll learn through the process. 


2. Build systems that protect your energy

Automate what you hate. Delegate what drains you. Everything else? Build a flow that works even on your off days.


3. Aim to show up consistently not perfectly

Self explanatory. 


4. Tell the truth in your marketing

That’s where the money is. Again…People buy and relate to truth, not perfection.


You don’t need every single thing in place. Just enough audacity to stop waiting for things to get easier and to start moving like the woman you already know you are.


Because the version of you on the other side of this? She’s ready and she’s not explaining herself to people who just don’t get it.


She decided long ago: “I’m not waiting on the perfect circumstances, I’m building through it now anyway. 


And now it’s your turn.


You don’t need another “to-do” thing on your list. You need a business that doesn’t fall apart when life gets to lifing.


That’s what we build over here.

Book a strategy session and let’s structure your business together! https://sherichdigital.com/products/book-a-content-strategy-call

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