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Finding My Breath of Fresh Air: Just Me, No Strategy

  Let me be real with y’all for a minute—sometimes, a girl just needs something that’s just for her.  No business, no strategy, no pressure to perform or hit the next goal. Just me, doing me, with no strings attached.

 I realized I needed that space—a little corner of the internet where I could talk about the things I love, things that light me up, without always being about the grind.  So, I started my blog. 
 Yeah, it’s still business adjacent—like let’s be real, I’m always gonna drop some gems—but it’s also about whatever I feel like sharing. 
 It’s the spot where I get to be a little more raw, a little more real, and a lot more me.
 But it didn’t stop there. 
 I joined Lemon8 some time ago, and let me tell you, it’s been a game-changer. I wanted a place where I could be free from the perfect feeds, the on-point branding, and the endless strategies that come with being an entrepreneur. 
 I just wanted to show up as I am, post what I feel, and let the chips fall where ...

Rediscovering My Dream: From Boutique Burnout to Fulfillment

  Girl, let me share something raw with you.  There’s a huge difference between chasing a goal and living a dream. Tabitha Brown said it best—goals are just things you wake up one day and decide to do.  Maybe it’s because you saw someone else do it, and you thought, “I want that too.”  But a dream? A dream is different.  A dream is that thing that keeps you up at night, the purpose deep inside you that God planted there.  It’s the thing that tugs at your heart, no matter how busy life gets. I’ll be honest with you—that did something in my spirit. It really got me thinking like, my boutique used to be my everything. It was my passion, the thing I couldn’t wait to pour myself into.  But over time, it started to feel like just another job.  It became a task on my to-do list, a chore, something I had to get through rather than something I loved. When burnout hit, I wasn’t rushing to get back to it. I felt stuck. So, I asked myself, “What is my real dr...

Feeling Discouraged by Income Comparisons? Here’s How to Stay on Track and Achieve Your Goals

You might hear, “$20K a month isn’t a lot of money. Just wait until you’re making $20K a day!”  But here’s the thing… to the womenprenuer struggling to hit those high-figure months, hearing this can be discouraging. It’s easy to let comparison steal your joy when you’re working hard but still not reaching those big sales goals. And if that’s you sis, know I see you and I understand. Please remember, that comparison can often lead to self-doubt and frustration.  Just because someone else is making $20K easily a month doesn’t mean you’re not doing enough or you’re doing something wrong. Your journey is unique to you and your experience. What really matters most is your progress and growth.  Comparing your current income to someone else’s larger number can feel like you’re not measuring up, but that’s not always the case. So let me give you some solid advice to help you get in position. ⤵️ Before you set your sights on those high-income targets, focus on building a strong fo...

Stop Guessing and Start Growing: The Power of Knowing Your Business Numbers

If you’re not keeping tabs on your business analytics, specifically the numbers, you’re seriously missing out.  These are know as your KPI’s (Key Performance Indicators) But, let’s forget the fancy terms—let’s focus on why knowing these success markers are a total game changer for your business. What Are Success Markers? Success Markers are your business’s report card.  These are the key numbers showing you how well you’re doing. They help you determine how successful you are and hit crush those big goals. Key Success Markers to Watch What Markers To Track Sales Markers : Basically your money-makers. They show how much cash is flowing in and help you figure out if your strategies are working. Most website platforms or payment processing platforms track your sales. Engagement Markers : Check out how your audience is vibing with your content. Are they: liking, sharing commenting heading to your site buying This tells you if your message is hitting home and resonating. Google Ana...

How I Conquered Imposter Syndrome and Started Thriving in My Business (And How You Can Too)

Sis, Imposter syndrome had me in a CHOKEHOLD.  If you know anything about it, it is like that sneaky little voice inside your head that tries to convince you that you’re not good enough, smart enough, or worthy enough to claim the success you’ve worked so hard for. Trust me, I know all too well how that feels.  I remember sitting in my home office, back when I first started scaling my boutique (AVM FASHION), staring at like fourteen $100-$300 orders on my Shopify dashboard. I felt excited…at first. Then I was terrified, overwhelmed, etc. I didn’t have a team. How could I process all these orders. What if I’m not good enough? What if I messed up and they bad mouthed me or never shipped with me again? I felt like I was moving too soon and was unprepared.  Like many women in business, I used to let self-doubt and imposter syndrome dictate my moves and that was just one of many times.  That did NOTHING but hold me back and keep me stuck in my comfort zone. I knew I was t...

Why I’m Niching Down and Shifting Focus: A New Chapter in My Journey

Heyyy, sis 🫶🏽!  I’ve got some major updates that I’m excited to share with you. If you’ve been following along, you know I’ve been in the digital marketing game for a while. ( The real digital marketing game *cough cough*) But lately, I’ve been feeling a bit disconnected and pulled in a specific direction. Sales have been steady, but my heart hasn’t been entirely in it for a while. I’ve been serving just TOO many of the wrong people who just aren’t valuing my services and aren’t really passionate about their business.  BUT, I’m ready to dive headfirst into what truly sets my soul on fire: working with women whose businesses light them up and investing in the power of content to drive real sales . So, you’re probably curious about what exactly is changing? Glad you asked. 🤣 I’m pivoting from positioning myself as a Digital Marketing Strategist to Content Marketing Strategist for one. ( Digital Marketing Agency ➡️ Social Media Marketing Agency ) Basically I’m transitioning ...

How to Stop Living Paycheck to Paycheck—Even with a High Income

  Let’s have a real talk, sis. You’re out here grinding, making more money than you ever have before.  Maybe you’ve hit that $5K, $8K, or even $15K a month mark. But somehow, you’re still feeling the pinch at the end of the month. How does that happen?  Let’s break it down because just having a higher income isn’t enough if you’re not managing your money right. First off, let’s talk about lifestyle inflation.  This is when your spending increases right alongside your income. You start making more money and suddenly you feel like you can (and should) upgrade everything in your life—your car, your apartment, your wardrobe, your car, your vacations. But the truth is if you keep increasing your spending every time you make more coins, you’ll find yourself in the same financial spot you were in before— living paycheck to paycheck .  The number in your account might be bigger, but the stress is still the same. Lifestyle inflation sneaks up on you because it feels just...