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How I Conquered Imposter Syndrome and Started Thriving in My Business (And How You Can Too)


Sis, Imposter syndrome had me in a CHOKEHOLD. 

If you know anything about it, it is like that sneaky little voice inside your head that tries to convince you that you’re not good enough, smart enough, or worthy enough to claim the success you’ve worked so hard for. Trust me, I know all too well how that feels. 

I remember sitting in my home office, back when I first started scaling my boutique (AVM FASHION), staring at like fourteen $100-$300 orders on my Shopify dashboard. I felt excited…at first. Then I was terrified, overwhelmed, etc. I didn’t have a team. How could I process all these orders. What if I’m not good enough? What if I messed up and they bad mouthed me or never shipped with me again? I felt like I was moving too soon and was unprepared. 

Like many women in business, I used to let self-doubt and imposter syndrome dictate my moves and that was just one of many times. 

That did NOTHING but hold me back and keep me stuck in my comfort zone. I knew I was the blame for holding myself back from the success I knew I deserved. It wasn’t until I made a conscious decision to confront imposter syndrome head-on that things started to change.

I mean, life was lifing hard—every time I thought I had a handle on things, another roadblock would pop up, and I’d feel defeated. 

As a result, I let self-doubt run the show by playing it safe and setting goals that I knew I could hit without breaking a sweat. 

For example…I avoided calling myself a coach because, deep down, I didn’t want to be held accountable if things didn’t go perfectly. 

And let’s be real, I focused more on branding than marketing for the same reason—so I wouldn’t have to face the fact that my clients’ lack of sales might reflect on me.

I was literally stunting my growth, and if you’re reading this and nodding your head, sis, you might be too.

One day, I had a conversation with a mentor who gave it to me straight. She told me that the only difference between me and the women I aspired to be like was that they didn’t let self-doubt hold them back and they embodied confidence. That hit hard. I realized that if I wanted to grow, I had to stop letting fear dictate my actions.

From that moment on, I decided to take control. 

I started setting bold goals that scared me but also excited me and I took actions that aligned with my vision for myself and my business. 

I also made a point to surround myself with supportive people who uplifted me when I felt low and held me accountable when I wanted to retreat.



So, Here’s what I want you to do, sis…

Do yourself a HUGE favor and start showing up as the woman you want to be right now. Don’t wait for the perfect circumstances because they’ll never come. Your success is a reflection of your hard work, talent, and dedication. So, STEP in your power sis!

🧑 Stop playing small. The more you stretch yourself, the more you’ll grow. Don’t be afraid to set goals that make you a little bit nervous.

🩷 Visualize your success. I mean really see it—imagine the feeling of achieving your goals, the pride, the joy, and the sense of accomplishment. Visualization is powerful, sis. Don’t skip it.

πŸ’œ Find Yourself a GOOD Mentor: Surround yourself with someone who’s been where you are and can guide you through it. (πŸ‘‹πŸ½, that’s what I’m here for!

Having a mentor isn’t a sign of weakness; it’s a power move that will help you avoid mistakes and fast-track your success.

🧑 Surround yourself with supportive people. Your circle matters. Find people who will lift you up, cheer you on, and remind you of who you are when you forget. Don’t underestimate the power of a strong support system.

πŸ’œ Start seeing your challenges as opportunities to grow. That shift in mindset will completely transform your approach to life and business, and take you to whole new levels of success—stop doubting it and start owning it.



Pro Tip: Start a journal where you write down your wins, big or small. Reflecting on your successes will help combat that voice of self-doubt and remind you of your progress.
The sooner you start believing in yourself, the sooner you’ll see your dreams become reality. So, what are you waiting for? It’s time to stop doubting and start doing.

— Ashli Q 🫢🏽✨


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