Why I’m Niching Down and Shifting Focus: A New Chapter in My Journey

Heyyy, sis 🫶🏽! 

I’ve got some major updates that I’m excited to share with you. If you’ve been following along, you know I’ve been in the digital marketing game for a while. (The real digital marketing game *cough cough*)


But lately, I’ve been feeling a bit disconnected and pulled in a specific direction. Sales have been steady, but my heart hasn’t been entirely in it for a while. I’ve been serving just TOO many of the wrong people who just aren’t valuing my services and aren’t really passionate about their business. 

BUT, I’m ready to dive headfirst into what truly sets my soul on fire: working with women whose businesses light them up and investing in the power of content to drive real sales.


So, you’re probably curious about what exactly is changing? Glad you asked. 🤣


I’m pivoting from positioning myself as a Digital Marketing Strategist to Content Marketing Strategist for one. (Digital Marketing Agency ➡️ Social Media Marketing Agency)

Basically I’m transitioning from a broad digital marketing agency role to focusing specifically on social media marketing. I really want to zero in on content marketing, design, and strategy – the stuff that gets people off their feeds and into your sales funnel. 

That means…

💔 No more handling ads/PPC

💔 No engaging with accounts on your behalf (sorry)

I’m focused on creating, designing, and strategizing content that converts. 

This means…

🩷 Creating killer content

🧡 Shooting in-person sessions

💜 Designing virtual assets

🩷 Creating strategic email content

🤍 and handling SEO 

Let’s talk about what services and offers you can still expect

I’m excited to offer…

🧡 In-person content days: where we’ll work together to create content that resonates deeply with your audience and aligns with your brand. 

🩷 I’m revamping my approach to social media content: to make sure it’s not only aligned with your brand but also drives results.

💜 Brand design service of course & brand coaching 

So, if you’re looking for a content marketing strategist who specializes in these areas, let’s connect sis! 


Now I’ve been through transitions before – like when I shifted my boutique from pink and girly to alternative and emo. 

I’m approaching this shift with the same strategy and smarter planning. 

Like I already have a flexible role helping kids with special needs lined up. Anyone who knows me knows this hits home, as a month with a special needs kid. So, this aligns perfectly with my personal goals. Plus, this transition will help me reach my personal savings goals. (A wins a wins sis.)

Need tips on breaking the paycheck-to-paycheck cycle? Check out my article here.


All in all, I’m thrilled about this new direction and can’t wait to work with amazing women entrepreneurs who are as passionate as I am. 

Thanks for being on this journey with me!

Oh and P.S… 

For the girls who excel in areas I’m stepping away from, like ads, PPC, or social media account engagement, I’d love to partner with you. I’m looking to collaborate with experts in these fields to provide comprehensive solutions for my clients. If you’re interested in teaming up, let’s make it happen shoot me an email. sherichdigital@gmail.com




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