Sis, you know Ima always keep it tea with you: not every mentor or coach is the right fit for you, and that includes me. Yes, you heard that right.
It’s time to stop getting swept up in the hype of someone else’s bank account and start focusing on what really matters.
So before you whip out your wallet for the next “six-figure” expert, let’s break down what you should actually be looking for in a mentor.
1️⃣ Make Sure They’re in Your Industry or Have Mastered It
First things first, your coach should have experience in your industry or at least have mastered what you want to achieve beyond a foundational level.
For example: If you’re trying to launch a boutique, don’t go running to a coach who only deals with corporate marketing strategies or coaches. When I chose my previous coach, I made sure she wasn’t just a graphic designer but a brand strategist and coach who understood the nuances of OUR industry. Don’t settle for less!
2️⃣ Make Sure They’ve Worked with People Like You
It’s not just about the coach’s experience; it’s about their experience with clients like you. Can they show you a track record of success stories that mirror your goals? Or atleast show you they’ve done it and are able to replicate the success.
I’ve personally worked with boutique owners, skincare brands, digital product sellers, real estate agents, and other coaches.
In addition to helping other women brand and build their business, I’ve built 2 multi-five-figure brands in two very different industries myself. That means I understand the unique challenges each of these niches faces. You want someone who can do the same for you.
3️⃣ Results & Research
Listen, I can’t stress this enough: do your research. Don’t fall for the shiny object syndrome or Instagram-worthy lifestyle marketing.
Just because someone is flexing their Shopify screenshots, fancy cars, and business photos doesn’t mean they’re qualified to guide you.
That in itself is a marketing tactic, plain and simple.
I’ve seen too many womenpreneurs throw their hard-earned money at these so-called “experts” without doing their due diligence. It’s time to get savvy and look beyond the aesthetics.
4️⃣ Read the Reviews Carefully
Let’s talk about reviews. If all you see are comments like “She was a pleasure to work with” and “I love her so much,” “I had such a great experience”, it’s time to pump the brakes.
While these are “kind words”, they’re not reviews of the actual service they received. In my book, these are red flags, when booking a coach.
You’re not paying for a virtual meet-and-greet—you’re paying for results. Look for testimonials that highlight specific outcomes, like increased sales, better branding, or higher conversion rates. Something tangible.
If the results aren’t there, neither should your money be.
So, before you jump on the bandwagon of the next “big” coach, take these tips to heart. Your success is too important to be left in the hands of someone who’s only interested in flaunting their latest success.
Do your homework, choose wisely, and remember: you deserve a mentor who’s as committed to your growth as you are. 🫶🏽
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