Alright, sis, let’s talk about one of the most underrated tools for driving traffic to your website: Pinterest.
You might be using it to plan your dream home or create a virtual vision board but it is also a goldmine for business.
If you’re not leveraging Pinterest to boost your website traffic, you’re leaving money on the table and I don’t like that for you sis.
What is Pinterest?
For those who might not be super familiar, Pinterest is a visual search engine. Unlike other social media platforms, Pinterest isn’t just about connecting with friends or following influencers.
It’s a place where people go to find inspiration and discover new ideas—whether it’s recipes, home decor, fashion tips, or yes, products to buy.
Pinterest works by allowing users to create and organize “boards” where they save “pins.”
Each pin is essentially an image or graphic that links back to a website. So when someone clicks on a pin, they’re taken directly to the site it’s linked to—aka your website.
Why Pinterest Traffic is a Game-Changer
You need traffic to your website in order to get sales on it. More eyes on your website means more potential customers, and more opportunities for sales.
Not all traffic is created equal, but Pinterest traffic is unique because it’s intentional.
People come to Pinterest to discover, plan, and take action, which means they’re often closer to making a purchase compared to other platforms.
Pinterest users are come to the platform with the intention of finding ideas and solutions, which means they’re primed to convert.
In fact, studies have shown that Pinterest traffic often has higher conversion rates than other social media platforms. So, if you’re serious about increasing your sales, Pinterest needs to be part of your strategy.
How I Drive Traffic Using Pinterest
Now let’s get into how to use Pinterest to drive serious traffic to your website.
🩷 Create Pins
But not just anything, create pins that grab attention. Think of these as mini-ads for your content.
Use:
— high-quality images
— bold text
— colors that stand out
in the Pinterest feed. I like to use Canva for designing my pins because it’s easy to use and has tons of design options to curate the perfect pins for Pinterest.
🧡 Don’t Skip Description
Your pin descriptions are just as important as the images. Use keywords that your ideal audience is searching for, and make sure to write descriptions that are clear and enticing. This helps your pins get discovered in Pinterest searches.
💜 Be Consistent
Consistency is key on Pinterest. Pin every day (if you can) to keep your content fresh and in front of new eyes. You can use tools like Tailwind to schedule your pins and keep your boards active without spending hours each day pinning.
🩷 Participate in Group Boards
Group boards are collaborative boards where multiple users can pin. They’re a great way to get your content in front of a larger audience. Find group boards in your niche and start contributing valuable pins to them.
How to Create Pinterest Boards
Creating boards on Pinterest is super easy, and it’s a great way to organize your content and make it easy for your audience to find what they’re looking for.
🩷 Choose a Theme
Each board should have a clear theme. Think about the categories your audience is interested in. For example, if you’re in the beauty industry, you might have boards for “Skincare Tips,” “Makeup Tutorials,” and “Haircare Products” Etc.
🧡 Create a Board
Go to your Pinterest profile, click the “+” sign, and select “Create Board.” Name your board something catchy but also keyword-rich, like “Date Night Outfits” or “Work-from-Home Jobs.”
💜 Pin Content
Start adding pins to your board. Make sure to pin a mix of your own content and other high-quality pins that align with the board’s theme. This helps keep your boards looking active and valuable to your followers.
What You Should Be Pinning
When it comes to what you should be pinning, variety is your bestie. Here’s what I recommend:
🩷 Your Own Content
— Pin every blog post
— Pin every product
— Pin every piece of content you create.
Pro Tip: Each piece of content should have at least 2-3 different pins to appeal to different audiences.
🧡 Related Content
Pin content from other people that complements your own. If you sell fitness products, pin workout routines or healthy recipes. This makes your boards a one-stop shop for your audience.
💜 Trending Content
Keep an eye on what’s trending on Pinterest and pin related content. For example, during the holidays, focus on pins like “Gift Guides” or “Holiday Gift Ideas.”
Syncing Your Website with Pinterest
If you want to maximize your Pinterest traffic, syncing your website with Pinterest is a must.
🩷 Add Pinterest Save Buttons
Make it easy for visitors to pin content from your website by adding Pinterest “Save” buttons to your images. This allows users to pin your content directly to their boards, increasing your reach.
🧡 Use Pinterest Analytics
Keep an eye on your Pinterest analytics to see which pins and boards are driving the most traffic. This will help you understand what your audience loves and where you should focus your efforts.
💜 Claim Your Website
Claiming your website on Pinterest gives you access to analytics for your pins and lets users know that the content is officially yours. This helps build trust and authority.
Pinterest isn’t just for DIY projects and dinner ideas—it’s also for driving traffic to your website and growing your business. By creating engaging pins, organizing your boards, and syncing your website with Pinterest, you can start bringing in consistent, high-quality traffic that’s primed to convert.
And if you’re ready to take your Pinterest game to the next level, I’m here to help.
Whether you need help with strategy, pin designs, or syncing your website with Pinterest, I’ve got you covered. Let’s turn those pins into profits.
Need more help 1-on-1? Shoot me an email: sherichdigital@yahoo.com
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