She Rich Unfiltered

  Let me be real with y’all for a minute—sometimes, a girl just needs something that’s just for her.  No business, no strategy, no pressure to perform or hit the next goal. Just me, doing me, with no strings attached.

 I realized I needed that space—a little corner of the internet where I could talk about the things I love, things that light me up, without always being about the grind.  So, I started my blog. 
 Yeah, it’s still business adjacent—like let’s be real, I’m always gonna drop some gems—but it’s also about whatever I feel like sharing. 
 It’s the spot where I get to be a little more raw, a little more real, and a lot more me.
 But it didn’t stop there. 
 I joined Lemon8 some time ago, and let me tell you, it’s been a game-changer. I wanted a place where I could be free from the perfect feeds, the on-point branding, and the endless strategies that come with being an entrepreneur. 
 I just wanted to show up as I am, post what I feel, and let the chips fall where ...

  Girl, let me share something raw with you.  There’s a huge difference between chasing a goal and living a dream. Tabitha Brown said it best—goals are just things you wake up one day and decide to do.  Maybe it’s because you saw someone else do it, and you thought, “I want that too.”  But a dream? A dream is different.  A dream is that thing that keeps you up at night, the purpose deep inside you that God planted there.  It’s the thing that tugs at your heart, no matter how busy life gets. I’ll be honest with you—that did something in my spirit. It really got me thinking like, my boutique used to be my everything. It was my passion, the thing I couldn’t wait to pour myself into.  But over time, it started to feel like just another job.  It became a task on my to-do list, a chore, something I had to get through rather than something I loved. When burnout hit, I wasn’t rushing to get back to it. I felt stuck. So, I asked myself, “What is my real dr...

You might hear, “$20K a month isn’t a lot of money. Just wait until you’re making $20K a day!”  But here’s the thing… to the womenprenuer struggling to hit those high-figure months, hearing this can be discouraging. It’s easy to let comparison steal your joy when you’re working hard but still not reaching those big sales goals. And if that’s you sis, know I see you and I understand. Please remember, that comparison can often lead to self-doubt and frustration.  Just because someone else is making $20K easily a month doesn’t mean you’re not doing enough or you’re doing something wrong. Your journey is unique to you and your experience. What really matters most is your progress and growth.  Comparing your current income to someone else’s larger number can feel like you’re not measuring up, but that’s not always the case. So let me give you some solid advice to help you get in position. ⤵️ Before you set your sights on those high-income targets, focus on building a strong fo...

If you’re not keeping tabs on your business analytics, specifically the numbers, you’re seriously missing out.  These are know as your KPI’s (Key Performance Indicators) But, let’s forget the fancy terms—let’s focus on why knowing these success markers are a total game changer for your business. What Are Success Markers? Success Markers are your business’s report card.  These are the key numbers showing you how well you’re doing. They help you determine how successful you are and hit crush those big goals. Key Success Markers to Watch What Markers To Track Sales Markers : Basically your money-makers. They show how much cash is flowing in and help you figure out if your strategies are working. Most website platforms or payment processing platforms track your sales. Engagement Markers : Check out how your audience is vibing with your content. Are they: liking, sharing commenting heading to your site buying This tells you if your message is hitting home and resonating. Google Ana...

Sis, Imposter syndrome had me in a CHOKEHOLD.  If you know anything about it, it is like that sneaky little voice inside your head that tries to convince you that you’re not good enough, smart enough, or worthy enough to claim the success you’ve worked so hard for. Trust me, I know all too well how that feels.  I remember sitting in my home office, back when I first started scaling my boutique (AVM FASHION), staring at like fourteen $100-$300 orders on my Shopify dashboard. I felt excited…at first. Then I was terrified, overwhelmed, etc. I didn’t have a team. How could I process all these orders. What if I’m not good enough? What if I messed up and they bad mouthed me or never shipped with me again? I felt like I was moving too soon and was unprepared.  Like many women in business, I used to let self-doubt and imposter syndrome dictate my moves and that was just one of many times.  That did NOTHING but hold me back and keep me stuck in my comfort zone. I knew I was t...

Heyyy, sis 🫶🏽!  I’ve got some major updates that I’m excited to share with you. If you’ve been following along, you know I’ve been in the digital marketing game for a while. ( The real digital marketing game *cough cough*) But lately, I’ve been feeling a bit disconnected and pulled in a specific direction. Sales have been steady, but my heart hasn’t been entirely in it for a while. I’ve been serving just TOO many of the wrong people who just aren’t valuing my services and aren’t really passionate about their business.  BUT, I’m ready to dive headfirst into what truly sets my soul on fire: working with women whose businesses light them up and investing in the power of content to drive real sales . So, you’re probably curious about what exactly is changing? Glad you asked. 🤣 I’m pivoting from positioning myself as a Digital Marketing Strategist to Content Marketing Strategist for one. ( Digital Marketing Agency ➡️ Social Media Marketing Agency ) Basically I’m transitioning ...

  Let’s have a real talk, sis. You’re out here grinding, making more money than you ever have before.  Maybe you’ve hit that $5K, $8K, or even $15K a month mark. But somehow, you’re still feeling the pinch at the end of the month. How does that happen?  Let’s break it down because just having a higher income isn’t enough if you’re not managing your money right. First off, let’s talk about lifestyle inflation.  This is when your spending increases right alongside your income. You start making more money and suddenly you feel like you can (and should) upgrade everything in your life—your car, your apartment, your wardrobe, your car, your vacations. But the truth is if you keep increasing your spending every time you make more coins, you’ll find yourself in the same financial spot you were in before— living paycheck to paycheck .  The number in your account might be bigger, but the stress is still the same. Lifestyle inflation sneaks up on you because it feels just...

  Sis, let’s talk about something enough people aren’t talking about—your social media feed AS it relates to your wellbeing.  We spend so much time scrolling, liking, and sharing that we often forget the impact our feeds have on our mindset, mental health, and even our business growth.  I see so many people talking about needing a break from social media and the truth is, you don’t need a break from social media if you’re not overconsuming , constantly comparing , or feeding yourself content that’s toxic to your well-being.  Instead, you need to filter your feed in a way that inspires, uplifts, educates, and drives you forward. Hit that unfollow button, put that person on mute, hit uninterested, and so on. What you consume on social media directly affects your energy and mindset. If your feed is full of negativity, unrealistic comparisons, celebrity/hometown drama or content that leaves you feeling less-than, it’s time to hit that unfollow button. Social media was ...

  Sis, if you’ve noticed your sales have been dropping like the temperature in winter, you’re not trippin at all.  Summer is when online businesses often see a dip in sales. But don’t worry—this slowdown is normal, and I’ve got the tea on how you can keep your coins flowing even when your audience seems more interested in having a hot girl summer than buying from you. First I want you to understand why it seems like your sales go on vacation during the summer so you’re able to recognize if it’s a summer thing or a sales problem: 1. The Girls Are Out Living Their Best Life: Summer’s all about vacations, BBQs, and beach days. Your customers are out enjoying life, not glued to their screens like they are in the colder months. 2. Tight Budgets, Tighter Wallets: Between saving up for vacations and back-to-school shopping, the girls are holding onto their cash a little tighter. Frivolous spending drops, and online shopping takes a backseat. 3. Lack of Urgency: Unlike the holid...

 ~ Helping you develop your brand identity and define your messaging for your target audience ~ Helping you develop and manage content strategies that funnel your audience towards making a purchase, using the power of content marketing on and off social media  ~ Helping your build your personal brand or refreshing things through content & design ~ Helping you turn content into cash by making sure everything you create aligns with your business and marketing goals ~ Need guidance? I offer one-on-one coaching to help you navigate the ever-changing digital spaces including social media  ~ In-Person Content and Brand Shoots, meaning we'll create visually stunning content that truly captures your brand’s essence. In today’s digital world, a strong brand and strategic content are crucial . Your brand is your business’s face, and your content is its voice. Together, they have the power to attract, engage, and convert your audience into loyal customers. If you’re thinking, Ye...

Sis, you know Ima always keep it tea with you: not every mentor or coach is the right fit for you, and that includes me. Yes, you heard that right.  It’s time to stop getting swept up in the hype of someone else’s bank account and start focusing on what really matters.  So before you whip out your wallet for the next “six-figure” expert, let’s break down what you should actually be looking for in a mentor. 1️⃣ Make Sure They’re in Your Industry or Have Mastered It First things first, your coach should have experience in your industry or at least have mastered what you want to achieve beyond a foundational level.  For example: If you’re trying to launch a boutique, don’t go running to a coach who only deals with corporate marketing strategies or coaches. When I chose my previous coach, I made sure she wasn’t just a graphic designer but a brand strategist and coach who understood the nuances of OUR industry. Don’t settle for less! 2️⃣ Make Sure They’ve Worked with People L...

  It all started with a coaching program I was in where going live Ix per week was mandatory. I quickly realized that going live once a week wasn't enough to hit my sales goals. See we were taught to go live but never given a strategy on how to make it a part of our sales funnel. Now, don’t get me wrong…  Going live on social media is an amazing way to connect with your audience, BUT... at the end of the day, the day gotta end.  No, but seriously sis, I'm a business owner not a paid influencer or content creator. So, if it doesn't make sales, it doesn't make sense to me. & What I found was that I missed my sales goals by $200-$300 at the end of that month despite “marketing heavier" and having a consistent audience who showed up for my lives. 1-2 times per week I got on live educating my audience, offer free discovery calls, giving out my FREE lead magnet, sending emails, everything I was taught and NOTHING came of it but a glorified email list. This is also wh...